Recent cool stuff I’ve done

001_12-12-24_5D_3931 E-806 LO RES 2I’ve edited and managed everything from short e-newsletters to multi-page color publications. Here are some examples of my work.

Lux Today was a newsletter for all U.S. based Luxottica retail associates. The publication effectively connected associates scattered around thousands of retail locations to the parent company. It was honored with a Cincinnati PRSA Blacksmith in 2010. Lux_Today_August_FA_

Northern magazine was redesigned during my tenure as editor – the publication helped celebrate the stories of the Northern Kentucky University’s 40,000 alumni. The magazine increased alumni support for the university, and received high marks in readership surveys. I was editor from 2005-2010. I also developed the first online edition of the magazine, which featured Web extras and additional content.

The NKU Alumni e-newsletter helped drive a 30-percent increase in the number of members of the unversity’s online alumni community.

The Scroll is Phi Delta Theta fraternity’s magazine. I edit the publication as a freelancer and consulted in a complete overhaul of the publication in 2005. The magazine has helped drive the successful launch of a lifetime membership program, a new revenue source for the organization.

LasikPLUS tapped me for content development work to help answer prospective LASIK patient’s questions prior to getting the procedure.

The killer app

I was connecting with an internal communications colleague the other day and he was asking how he can cut through the clutter and get associates to read his intranet. If I had the answer, I’d be out consulting and making enough bank to pay for one of these. But the discussion got me thinking and looking at our intranet and I realize ANY time we feature an associate’s story we get lots of comments and a higher view count. We often joke that we should sneak annual enrollment info in these stories. It’s a reminder that whatever you’re writing – find the human and find the story!