As we wrap up 2012, add this to the pile of ‘best of’ articles to read. Ad Age shows us a collection of some of the better “native advertising”/content marketing campaigns of the year. One thing to not about each of these campaigns – they fit in nicely with the brand they represent. I saw Red Bull’s printed magazine the other day while waiting for my car to be finished at the shop and was really impressed – it totally reflects the hyper-caffeinated lifestyle of every Red Bull drinker I’ve met. What are your favorite content marketing campaigns of ’12?
The content marketing work spilling out of Coca-Cola is pretty cool. Our friends at Kingfish Media did a great job of capturing the beverage giant’s content strategy, which, as a content marketer, I hope will be emulated by other brands.
Here’s my work on Contently.com – a cool network of pro writers. Check it out