I’m going to be a guest on my local NPR station tomorrow to discuss changes in PR and journalism. This is no small topic! One of the points I’ll make is that we are looking at a future where the source of the information will be come less important. In the “olden days” we had our local newspaper, TV/radio stations and a few national magazines and that was it. Today, you literally can consume media from all over the world in the comfort of your home; and articles often come from others’ social media feeds versus you seeking them out. So in this new world, is it as important that the story appeared in the New York Times or that it was shared by YOUR key audience? At any rate, the show is on tomorrow at 1 pm – tune in to 91.7 or listen here.