Some recent (and not so recent) projects I’ve completed:
-I’ve worked on developing the new brand voice for the nation’s leading insurance companies, messaging and PR support for an industry-wide construction safety initiative, and PR work for the region’s leading financial services firm.
-My work has been published in Tactics, a top industry PR publication offered by PRSA. Check out this article and this one.
-Several blog posts for my agency point out work we’ve done.
–News release and Web content for the McMicken College of Arts & Sciences helped grow the institution’s share of voice internally and externally.
-Content for LasikPlus helped educate potential patients about the procedure and generate interest in Lasik surgery.
-Copy for Swapalease.com not only helped drive traffic to their site, it helped generate completed applications – leading to business growth.
-Copy for Sunglass Hut’s corporate magazine connected associates with product offerings. See PDF and Word docs below.
-Lux Today, Luxottica’s internal newsletter, won a PRSA award in 2011. See article examples in the Word doc below.
-I wrote and edited an association magazine distributed to 20,000 members. I managed a redesign of the publication, which helped grow alumni memberships.
-NKU’s Northern magazine helped grow alumni engagement and donations to the university. I served as editor from 2005-2010.
-An ADA_Brochure (PDF) for Luxottica helped communicate the importance of ADA access to Luxottica-affiliated doctors.
-LensCrafters’ Heritage book helped celebrate the brand’s history and energize associates. See PDF below. HeritageBook12.2B
-Content for Hobart Corporation helped establish this brand as a thought leader in the food retail and foodservice industries. See example (PDF) below.
-An article in PRSA’s Tactics magazine provided advice to public relations writers.
-And, a blast from the past, an article from Cincinnati Magazine on swing dancing…
Rob Pasquinucci 