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Tag: Content marketing
Three reasons higher ed can win at content marketing
I spent some time on the campus of a local university yesterday talking about marketing and communications. A good hunk of my career has been spent on campus or in higher education organizations. There’s a lot of great things about working in higher ed – the energy of a college campus is amazing, and working … Continue reading Three reasons higher ed can win at content marketing
Is your content lazy?
I thought this post does a nice job of explaining why you should put thought and effort into your content marketing efforts vs just slapping some keyword-ridden copy on your home page and hope for the best. Panda has clearly changed that, and the smart companies will respond accordingly.
Yet another best-of
As we wrap up 2012, add this to the pile of ‘best of’ articles to read. Ad Age shows us a collection of some of the better “native advertising”/content marketing campaigns of the year. One thing to not about each of these campaigns – they fit in nicely with the brand they represent. I saw … Continue reading Yet another best-of
Don’t Stop Believing – Coke Journey
The content marketing work spilling out of Coca-Cola is pretty cool. Our friends at Kingfish Media did a great job of capturing the beverage giant’s content strategy, which, as a content marketer, I hope will be emulated by other brands.
My portfolio on Contently
My portfolio on Contently Here’s my work on Contently.com – a cool network of pro writers. Check it out
Rob Pasquinucci 