I was connecting with an internal communications colleague the other day and he was asking how he can cut through the clutter and get associates to read his intranet. If I had the answer, I’d be out consulting and making enough bank to pay for one of these. But the discussion got me thinking and looking at our intranet and I realize ANY time we feature an associate’s story we get lots of comments and a higher view count. We often joke that we should sneak annual enrollment info in these stories. It’s a reminder that whatever you’re writing – find the human and find the story!