Making the routine more interesting

I’m very proud to have something in this month’s PRSA Tactics about writing. I think the piece turned out well and I got some great advice from sources quoted in the article.

After I wrote the piece I was struck by a great example of making routing content more interesting. If you’ve been on a Delta flight the past few years, you’ve seen the subtle humor woven into the safety videos. The high-cheekboned, finger-waving flight attendant featured in the videos (Deltalina) has become a minor celebrity (she even has a Twitter account – @deltalina). I think this is a nice example of a brand not taking itself too seriously and having an appropriate amount of fun with a dry topic.

See the video here. And remember, smoking is nooooot allowwwed on any Delta flight!



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