This is another “couldn’t have said it better myself” piece of content curation. Ann Wylie has a fantastic monthly e-newsletter that provides excellent writing tips. This month, she offers a real world example of taking a piece from sounding dry and corporate to giving the reader the information he or she needs effectively with a journalistic style lead and structure.
Structure is important. Think like a reader, not like your boss. What is more important, that the company completed it’s rollout of blah-blah software, or that today you will have a new process for logging in to your computer, and here are the steps (in a handy, bulleted list, please).