This post from Seth Godin (you are reading him regularly, aren’t you?) struck a cord. Having spent lots of years working at ad agencies, several months working as a freelancer, and several years in corporation/non profits in marketing communications roles, it’s easy to slide into the role of “intellectual order taker.” Tell me what you want, we’ll do it, would you like fries with that?

Not only is this approach a quick way to diminish your value to your organization or clients, it’s also a quick way to get bored and burned out on the job.

Speaking of jobs, I’m starting a new one next week. I’m moving back to higher education where I’ll be the director of marketing communications at the University of Cincinnati’s largest college. So…my posts will take on a more higher-ed spin in the coming months. Please join me for the ride!