Writing | Content Marketing | Public Relations | Social Media Strategy | Teaching/training
There is no doubt you have been inundated with information about the coronavirus outbreak that has spread across the globe and has sickened thousands of people. Governments have shut borders and imposed quarantines, and companies have imposed travel bans. The human and economic impacts on businesses have been stark. As you attempt to navigate these … Continue reading Making the pivot
Forgive the cheesy headline, but proud to say we continue to receive kudos for the work we’ve done for Safety Week. I was the lead PR/content person on this campaign the three years we worked on it, and it was honored with a PRSA Blacksmith honorable mention last year (we’re hoping to improve on that … Continue reading Writing for a cause, getting applause
Portrait of a Solider’s Soul Developed copy for the website for this charitable organization. American Modern Collaborated on the brand tone of voice for this client leading to a very successful relaunch of this leader in the insurance industry.
Feature everyday people.
From the home office in…. With David Letterman signing off, I thought a Top 10 list would be appropriate. Unfortunately, I don’t have Dave’s pull to get 10 celebrities to read these off for me…but here goes… drum roll please: 10) Don’t take yourself too seriously. One of the charming aspects of The Late Show … Continue reading Top 10 things David Letterman can teach us about content
During my time working with university recruitment pros and faculty, I would constantly come back to the idea of using real people in our communication. This article affirms my belief. So, you might be saying, that’s great, Rob, but I’m in the B2B world and we don’t have smiling, happy undergraduates out there to write … Continue reading Peer: peer
Some recent (and not so recent) projects I’ve completed: -I’ve worked on developing the new brand voice for the nation’s leading insurance companies, messaging and PR support for an industry-wide construction safety initiative, and PR work for the region’s leading financial services firm. -My work has been published in Tactics, a top industry PR publication offered by … Continue reading Portfolio
Posters As someone who leads a campus marketing department at a major university, I bristle whenever someone emails or pops in my office saying something along the lines of “we have this event/new program/conference and need a poster.” I had a colleague say the other day – ‘I know you hate posters, but…’ It’s not … Continue reading Posters, content marketing, David Carr
I’m going to be a guest on my local NPR station tomorrow to discuss changes in PR and journalism. This is no small topic! One of the points I’ll make is that we are looking at a future where the source of the information will be come less important. In the “olden days” we had … Continue reading New rules of PR and journalism
My job as marketing/communications director for the largest college at Ohio’s second-largest public institution gives me the chance to tell the story of our great faculty, students and alumni. But, since the college has 22 academic departments, we have a very broad audience to reach – from aspiring poets to lab-coat-and-goggles-wearing chemists. One subject that … Continue reading Multicultural marketing
Rob Pasquinucci 