Portfolio

Some recent (and not so recent) projects I’ve completed:

-I’ve worked on developing the new brand voice for the nation’s leading insurance companies, messaging and PR support for an industry-wide construction safety initiative,  and PR work for the region’s leading financial services firm.

-Several blog posts for my agency point out work we’ve done.

News release and Web content for the McMicken College of Arts & Sciences helped grow the institution’s share of voice internally and externally.

-Content for LasikPlus helped educate potential patients about the procedure and generate interest in Lasik surgery.

-Copy for Swapalease.com not only helped drive traffic to their site, it helped generate completed applications – leading to business growth.

-Copy for Sunglass Hut’s corporate magazine connected associates with product offerings. See PDF and Word docs below.

fyi_pradaswing

Visual_merchandising

-Lux Today, Luxottica’s internal newsletter, won a PRSA award in 2011. See article examples in the Word doc below.

EyeExams

-I wrote and edited an association magazine distributed to 20,000 members. I managed a redesign of the publication, which helped grow alumni memberships.

-NKU’s Northern magazine helped grow alumni engagement and donations to the university. I served as editor from 2005-2010.

-An ADA_Brochure (PDF) for Luxottica helped communicate the importance of ADA access to Luxottica-affiliated doctors.

-LensCrafters’ Heritage book helped celebrate the brand’s history and energize associates. See PDF below. HeritageBook12.2B

-Content for Hobart Corporation helped establish this brand as a thought leader in the food retail and foodservice industries. See example (PDF) below.

hobart_case_study

-An article in PRSA’s Tactics magazine provided advice to public relations writers.

-And, a blast from the past, an article from Cincinnati Magazine on swing dancing…

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