Mommy rap

I’m a writer, so “content” to me usually means words on a page or screen. But this campaign from Fiat featuring a video with an English suburban mom doing rap, is really clever. This is the kind of fun content that could get some traction on “Mommy” blogs and has lots of great jumping off points to engage consumers – perhaps a contest to see which mom can do the best version of a rap for a chance to win a Fiat. I believe Fiat plans to import the 500 L (a grown-up version of the tiny Cinquecenta) and it will be interesting to see if the brand rolls out a similar campaign here in the states. Image

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