A couple of blog posts I looked at this week (see here and here) confirm what most of us who’ve followed the rise of content marketing for a long time: content marketing — whether you call it native advertising or custom publishing — is on the rise and will continue to be a big part of the discussion this year. This post offers 7 tips on setting up a content strategy for your business. I really liked this post from Eric Wittlake on finding the trends in your industry underlying the shiny object de jour this year.
Published by robpasq
A seasoned, award-winning writing and editing professional with a proven record of success in a variety of environments. I have used my passion for the written word to execute successful content marketing programs that build awareness and enhance reputations in several industries. I have consistently produced high-quality work under tight budget and deadline constraints. View all posts by robpasq