Shiny objects

ImageA couple of blog posts I looked at this week (see here and here) confirm what most of us who’ve followed the rise of content marketing for a long time: content marketing — whether you call it native advertising or custom publishing — is on the rise and will continue to be a big part of the discussion this year. This post offers 7 tips on setting up a content strategy for your business. I really liked this post from Eric Wittlake on finding the trends in your industry underlying the shiny object de jour this year.

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