Writing | Content Marketing | Public Relations | Social Media Strategy | Teaching/training
I’m a writer, so “content” to me usually means words on a page or screen. But this campaign from Fiat featuring a video with an English suburban mom doing rap, is really clever. This is the kind of fun content that could get some traction on “Mommy” blogs and has lots of great jumping off … Continue reading Mommy rap
Happy New Year! Starting a new year means (or at least used to mean, pre-digital days) hanging up a new calendar. Each month featured a different seasonally-appropriate photo of pumpkins, tulips, snow-capped mountains etc. This got me thinking about editorial calendars and I was surprised to read this post from my friend Joe Pulizzi at … Continue reading Editorial Calendars: A New Year’s Resolution
As we wrap up 2012, add this to the pile of ‘best of’ articles to read. Ad Age shows us a collection of some of the better “native advertising”/content marketing campaigns of the year. One thing to not about each of these campaigns – they fit in nicely with the brand they represent. I saw … Continue reading Yet another best-of
The content marketing work spilling out of Coca-Cola is pretty cool. Our friends at Kingfish Media did a great job of capturing the beverage giant’s content strategy, which, as a content marketer, I hope will be emulated by other brands.
My portfolio on Contently Here’s my work on Contently.com – a cool network of pro writers. Check it out
I’ve edited and managed everything from short e-newsletters to multi-page color publications. Here are some examples of my work. Lux Today was a newsletter for all U.S. based Luxottica retail associates. The publication effectively connected associates scattered around thousands of retail locations to the parent company. It was honored with a Cincinnati PRSA Blacksmith in … Continue reading Recent cool stuff I’ve done
I was connecting with an internal communications colleague the other day and he was asking how he can cut through the clutter and get associates to read his intranet. If I had the answer, I’d be out consulting and making enough bank to pay for one of these. But the discussion got me thinking and … Continue reading The killer app
Rob Pasquinucci 