Three reasons higher ed can win at content marketing

I spent some time on the campus of a local university yesterday talking about marketing and communications. A good hunk of my career has been spent on campus or in higher education organizations. There’s a lot of great things about working in higher ed – the energy of a college campus is amazing, and working … Continue reading Three reasons higher ed can win at content marketing

Making the routine more interesting

I’m very proud to have something in this month’s PRSA Tactics about writing. I think the piece turned out well and I got some great advice from sources quoted in the article. After I wrote the piece I was struck by a great example of making routing content more interesting. If you’ve been on a … Continue reading Making the routine more interesting

You Get What You Pay For

I’ve ventured over to the seemingly endless array of sites offering freelance writing opportunities. I am shocked at what some organizations are offering to pay for, what I assume they hope, is “good” content. We’re talking .5 cents a word. $75 for a 700-word article. Ugh. I wonder what $75 gets these companies. Something clever, … Continue reading You Get What You Pay For

Content is for Everyone

Many organizations look at the amount of content required for a sustainable, effective marketing program and are concerned they don’t have the writing horsepower to pull it off. But as this post points out, the work can easily be spread out to many people, even those who are *gasp* outside of marketing/PR or corporate communications. … Continue reading Content is for Everyone