Writing | Content Marketing | Public Relations | Social Media Strategy | Teaching/training
So, I’ve come to the end of my first semester back as a higher ed marketer. It’s been quite a ride. Along the way, I’ve found some good places to find solid advice. Here are some good ones: http://socialmediaforcolleges.com/ http://higheredexperts.com/edu/ http://higheredexperts.com/edu/
This post from Seth Godin (you are reading him regularly, aren’t you?) struck a cord. Having spent lots of years working at ad agencies, several months working as a freelancer, and several years in corporation/non profits in marketing communications roles, it’s easy to slide into the role of “intellectual order taker.” Tell me what you … Continue reading Pandering
I spent some time on the campus of a local university yesterday talking about marketing and communications. A good hunk of my career has been spent on campus or in higher education organizations. There’s a lot of great things about working in higher ed – the energy of a college campus is amazing, and working … Continue reading Three reasons higher ed can win at content marketing
This is another “couldn’t have said it better myself” piece of content curation. Ann Wylie has a fantastic monthly e-newsletter that provides excellent writing tips. This month, she offers a real world example of taking a piece from sounding dry and corporate to giving the reader the information he or she needs effectively with a … Continue reading Deus ex Structure
I thought this post does a nice job of explaining why you should put thought and effort into your content marketing efforts vs just slapping some keyword-ridden copy on your home page and hope for the best. Panda has clearly changed that, and the smart companies will respond accordingly.
I’m very proud to have something in this month’s PRSA Tactics about writing. I think the piece turned out well and I got some great advice from sources quoted in the article. After I wrote the piece I was struck by a great example of making routing content more interesting. If you’ve been on a … Continue reading Making the routine more interesting
I’ve ventured over to the seemingly endless array of sites offering freelance writing opportunities. I am shocked at what some organizations are offering to pay for, what I assume they hope, is “good” content. We’re talking .5 cents a word. $75 for a 700-word article. Ugh. I wonder what $75 gets these companies. Something clever, … Continue reading You Get What You Pay For
I had a history teacher in high school (I went to an all-boys Catholic school in Cleveland) who was a bit nerdy… the poor guy would get tortured in class. When we’d get rowdy and he was close to going over the edge he would shout “cut the crap!” He’s probably in therapy now. How … Continue reading Cut the Crap
Many organizations look at the amount of content required for a sustainable, effective marketing program and are concerned they don’t have the writing horsepower to pull it off. But as this post points out, the work can easily be spread out to many people, even those who are *gasp* outside of marketing/PR or corporate communications. … Continue reading Content is for Everyone
A couple of blog posts I looked at this week (see here and here) confirm what most of us who’ve followed the rise of content marketing for a long time: content marketing — whether you call it native advertising or custom publishing — is on the rise and will continue to be a big part … Continue reading Shiny objects
Rob Pasquinucci 